Propelled by the popularity of K-beauty, this shift has helped the Indian beauty market and Ayurvedic products expand their reach.
Previously, Indian beauty brands and Indian-originated beauty and skincare businesses struggled to appeal to the local and global markets. This is mainly because they were no competition for luxury brands, celebrity beauty lines, and global giants. However, as more and more young shoppers become conscious of the ingredients in their skincare products, they are looking for brands whose values align with their needs.
It has created room for Ayurvedic practices and brands with Ayurveda products to thrive. Let’s explore this rise in the Indian beauty market!
What Is Ayurveda?
Ayurveda means knowledge of life, a fitting translation for this ancient, roughly 3000-year-old, holistic healing system rooted in India. It’s based on the belief that everything in the universe is connected, and wellness relies on a delicate balance between the body, mind, and spirit and their harmony with the cosmos.
According to Ayurveda, every individual is made of five fundamental elements – air, earth, space, water, and fire. When combined in the human body, these elements form three life energies known as doshas:
- Vata dosha: air and space
- Pitta dosha: water and fire
- Kapha dosha: water and earth
Everyone has a unique mix of these doshas that control their body functions. Your health is linked to the balance of these doshas, and Ayurvedic medicine and beauty products can help you maintain that harmony.
What Sets Ayurvedic Products Apart?
Ayurvedic ingredients, derived from natural sources, contain potent compounds and nutrients that address various hair and skin conditions. Whether you are looking for acne or anti-ageing solutions, Ayurvedic beauty products hold the answers you seek.
However, what sets Ayurveda apart from modern medicine is that it targets the root cause of the problem rather than tackling the surface-level issue. With the right Ayurvedic products, you can enjoy radiant skin.
Since these products are made with sustainably sourced natural ingredients and packaged sustainably, they are becoming the preferred option for consumers looking to adopt conscious living practices and focus on holistic wellness.
Why Has Ayurveda Gained Popularity in the Global Beauty Industry?
Global internet access, rising awareness of diverse skincare and beauty needs, and the constantly growing population of young people in India have helped drive the eruption of India’s beauty market universally. It is projected to reach $17.4 billion by 2025!
Established industry giants like Estée Lauder Companies (ELC), L’Oréal, and Puig have shown interest in investing in Indian beauty brands. This interest and the expected boom in the Indian beauty industry are tied to the heightened interest in Ayurveda.
Overcoming Hurdles in Promoting the Indian Beauty Market
The global popularity of Ayurveda and the Indian beauty market is tied to how well brands can educate international consumers on Ayurveda benefits. More consumers need to be educated on how to approach their wellness holistically and how simple, fuss-free products can help them. Representation on a universal scale will also help further the Indian beauty market and promote Ayurveda to international audiences.
Natural Soul Skincare – Home to Beloved Ayurvedic Products
At Natural Soul Skincare, we understand your desire to use beauty products that support your radiant skin and offer holistic benefits. It’s why we have a line of 100% natural, organic, green, ethical, and sustainable beauty products that the CPSR has tested.
You can view our beneficial Ayurvedic products here!
